International Marketing Management/Infotrac

Type

Book

Authors

Subhash C. Jain

ISBN 10

053885281X

ISBN 13

9780538852814

Tags

Management & Leadership, Global, Reference, Marketing, International Business

Description

This text provides coverage of the frameworks of marketing and also examines concepts from other disciplines such as accounting and finance. There is coverage of both Third World and developed countries to give students a more global perspective. This edition contains 22 medium length cases that describe unique decision situations in international marketing. These cases allow students to gain a managerial perspective and also encourage class discussion. This book should be of interest to international marketing courses for undergraduates of marketing and business. - from Amzon

Number of Copies