International Marketing (The Mcgraw-Hill/Irwin Series in Marketing)
Type
Book
Authors
ISBN 10
0072833718
ISBN 13
9780072833713
Category
Circulation
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Publication Year
2005
Publisher
Pages
697
Description
This text explores the environmental cultural approach to international marketing, and explains how the culture and environment of different countries affect marketing strategy. - from Amzon
Number of Copies
1
