AMA Handbook For Managing Business To Business Marketing Communications
Type
Book
Authors
ISBN 10
0844235954
ISBN 13
9780844235950
Category
Reference
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Publication Year
1992
Publisher
McGraw-Hill, United States
Pages
384
Description
Don't go it alone Manage your company's business-to-business marketing communications with help from this informative reference manual. Covers every step of the marketing communications process and includes checklists of "do's and don'ts", easy-to-understand terminology, and sample forms and examples. Vignettes and short case histories show how real people have handled the topic at hand. Resources at the end of each chapter include lists of other relevant books, software packages, organizations, newsletters, services, and directories. - from Amzon
Number of Copies
1
