Green Marketing: Challenges & Opportunities for the New Marketing Age
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Type
Book
Authors
ISBN 10
0844232505
ISBN 13
9780844232508
Category
Circulation
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Publication Year
1993
Publisher
Pages
188
Description
Green Marketing: Challenges & Opportunities was published in 1993. An updated version entitled, The New Rules of Green Marketing, 2010 is now available for order at Amazon.com and other booksellers. This old edition offers information on how and why consumers buy green and how companies can strategise and develop profitable environmentally responsible products. Includes demographics, psychographics and buying behaviours of green consumers, market identification and strategic development with a list of business and consumer resources. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 3945 |
Cir. 658..802 Ot86 1993 |
1 | Yes |