Strategic Management: Creating Competitive Advantage

Type
Book
ISBN 10
0072509171 
ISBN 13
9780072509175 
Category
Circulation  [ Browse Items ]
Publication Year
2003 
Publisher
Pages
480 
Description
"Strategic Management: Creating Competitive Advantages, 1st Edition", by Dess and Lumpkin, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as, entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, "Strategic Management" provides flexibility and convenience not available in any other book on the market. It is a text-only book with an extensive variety of cases from the Primis/Pinnacle database that is designed to tie concepts directly to cases. Instructors are provided with a wide variety of options from default options consisting of pre-selected case packets to a wide variety of cases available from the database. - from Amzon 
Number of Copies

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.