Creative Strategy in Advertising
Type
Book
Authors
ISBN 10
0534522637
ISBN 13
9780534522636
Category
Circulation
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Publication Year
1998
Publisher
Pages
322
Description
Focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. Moving through the creative process step by step, the text focuses first on the creative person, then on strategy and problem solving. Additional chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising. - from Amzon
Number of Copies
1
