Retail Geography & Intelligence and Network Planning

Type

Book

Authors

Mark Birkin

Graham Clarke

Martin P. Clarke

ISBN 10

0471497614

ISBN 13

9780471497615

Tags

Retailing, Management, Regional, Earth Sciences

Description

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and AustralasiaNumerous global case studies are used to show keys issuesDetails how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environmentDescribes how retailers can plan their cross channel network strategy for the future - from Amzon

Number of Copies