Managing the Big Sale: A Relational Approach to Marketing Strategies, Tactics, and Selling
Type
Book
Authors
ISBN 10
0844234273
ISBN 13
9780844234274
Category
Circulation
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Publication Year
1996
Publisher
Pages
224p.
Subject
Selling -- Management, Sales management, Marketing -- Management
Description
Secure the "big sale" using the ideas presented in this premier resource. You'll gain familiarity with the Account Development cycle -- a unique system for integrating the efforts and information of many departments -- and benefit from case studies that illustrate how companies have used this technique to successfully close big sales. Forms, models, and checklists help you keep track of the intricate details of the big sale. - from Amzon
Number of Copies
2
